Professor David Victor Quoted in PC Mag
Victor discusses the difficulty of achieving energy efficiency
Aug 04, 2009
By Mariella Moon, PC Magazine
Instead of developing new alternative energy technologies to reach goals of cutting down on energy consumption within the next decade, a study by consulting firm McKinsey thinks there is a better solution.
The study released by the firm asserts that putting money on upgrading and renovating current technologies could lead to a 23 percent reduction in energy use by 2020, which is what many energy initiatives are aiming for.
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