Ulrike Schaede Discusses Toyota's Mistakes
3 Hard Lessons Akio Toyoda Learned From Toyota's Debacle
Micheline Maynard, Forbes
Things couldn’t seem to be better for Toyota as it heads into its annual shareholders meeting on Friday. It is back on top as the world’s best-selling carmaker. Profits are returning. New models, like the redone Camry and expanded Prius family, are flying out of showrooms.
But inside the company, the debacle that shook the company three years ago still resounds. Memories of the beating Toyota took from millions of recalls, slumping sales and billion-dollar losses are still fresh. Despite his enthusiasm for all things on wheels, CEO Akio Toyoda is never likely to forget having to sit before Congress in 2010 and apologize to customers, dealers and investors.
Professor Schaede is an authority on Japanese business organization, strategy, and management. In addition to analyzing the recent shift away from diversification to focused, lean organizations among Japan's leading companies, Schaede's research also includes the newly emerging takeover market in Japan, venture capital and startups, as well as changing employment practices.