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San Diego's arts and culture and culinary arts are booming. Balboa Park, the largest urban cultural park in the U.S., is home to 15 museums, numerous art galleries, beautiful gardens, The Globe Theatres, and the world-famous San Diego Zoo. IR/PS enjoys partnerships with the San Diego Museum of Art, the La Jolla Symphony and Chorus, and the San Diego Opera.

Fueled by the research being done at San Diego's world-class universities and institutes like UC San Diego, and supported by a business-friendly public sector, our region is now recognized as a hotbed for new companies. The core industry sectors have become leading centers for biotechnology (third in the country), communications and software development. San Diego is also part of a larger region adjacent to Mexico and well positioned for easy access to Asia, which provides businesses the opportunity to succeed in an increasingly global marketplace. IR/PS closely works with the San Diego World Trade Center, San Diego Chamber of Commerce, Asian Business Association of San Diego, Japan Society of San Diego and Tijuana, and the Consulado General de México en San Diego.